It's not waterproof, per se, but it's also not easy to smudge like mascara. The Brow Wiz isn't something I need to reapply throughout the day. If I press harder or apply multiple layers, I need to be ready to rock a strong brow look - and prepared for people who know me to ask why I look so different. If I gently press on the Brow Wiz, the strokes are lighter and more subtle.
One fan, who left a five-star review, wrote that she's tried at least 50 brow products, and this is "Literally the best brow pencil ever!" Results range from subtle to dramaticĪnother five-star reviewer writes, "If you’re looking for a discrete or bold brow, this one can do both." I've definitely noticed this, too. You can be more precise about matching it to your natural brow color. I think the fact that this pencil comes in so many colors is one reason it's so popular. My hair is medium brown, but my eyebrows are slightly darker, so I settled on Dark Brown. The Brow Wiz comes in 12 different shades, ranging from Blonde to Granite (and, of course, every shade of auburn and brown in between). The results are so natural looking - I can't tell where my brows end, and the Brow Wiz begins! I follow the instructions, which say to make short, upward strokes. And thanks to the teardrop-shaped tip, the strokes are angled so they taper off like hair naturally does. Fortunately, even though the Brow Wiz has a waxy texture (which is probably what makes it go on so easily), it has a matte finish. Courtesy Katie Jackson Matte finish and easy to color match
I use it for seamless blending and precise shaping. It's skinnier (it doesn't taper as much) and longer than other brow spoolies I've used - and it's also one of the softest I've ever felt. The "custom spoolie" on the other end is simple to figure out. It feels almost like using a paintbrush rather than a pencil, and it's easy to use for blending the formula. Luckily, the Brow Wiz's ultra-fine tip allows me to keep those makeup memories in the past, especially since it requires very little pressure to apply. When I used to borrow them, they were either super dull or so sharp I was afraid I'd poke my eye out if my hand slipped.
I remember my mom's eyebrow pencils from the '90s, which came with sharpeners. One of my favorite features is the Brow Wiz's retractable tip. On Sephora, it has a 4.4-star average rating and more than 10,000 five-star reviews. On Amazon, the Brow Wiz boasts a 4.7-star average rating from over 15,000 reviews. I was also anticipating great results after looking at the reviews. I'm more accustomed to paying around $8 for my brow pencil, so my expectations were high. I'll admit, I had my reservations about this product before trying it, especially after seeing the $23 price tag.
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